When you speak with Adrian Golifer, one thing becomes clear almost immediately: he has built his career on a deep commitment to fairness, integrity, and raising standards across the financial services sector. As the founder of AJG Regulatory Solutions, Adrian brings more than 30 years of experience in financial services and 13 years as a regulator at the Financial Conduct Authority (FCA), experience that now underpins the practical, clear, and client‑centred support he provides to firms today.

A career shaped by purpose

Adrian’s journey began long before AJG Regulatory Solutions was established. Over three decades, he has held senior roles across the industry, including a significant tenure at the FCA where he led the conduct and prudential supervision of large firms. His work involved shaping supervisory strategies, analysing risk, identifying weaknesses, and guiding firms toward stronger governance and compliance practices.

This regulatory background gives Adrian a rare dual perspective: he understands not only what the FCA expects, but also how firms can realistically meet those expectations in a way that supports both business operations and customer outcomes.

A passion for fair Customer Outcomes

Throughout his career, Adrian has been driven by a simple but powerful principle, doing what’s right for customers. He has seen first‑hand what good practice looks like, and equally, where firms can fall short. This experience fuels his passion for helping businesses raise standards, embed strong compliance cultures, and deliver outcomes that genuinely protect consumers. His values, trust, honesty, accountability, and integrity, are not just words. They are the foundation of how he works with clients and how he leads his business.

A trusted partner to regulated firms

Adrian’s strengths go far beyond technical expertise. He is known for being:

• Conscientious and enthusiastic in his approach
• Highly analytical, with strong judgement and problem‑solving skills
• An excellent communicator, able to translate complex regulatory requirements into clear, actionable guidance
• A supportive leader, with experience managing teams, improving performance, and developing others

These qualities make him a trusted partner for firms seeking clarity, reassurance, and practical support in an increasingly demanding regulatory landscape.

A commitment to continuous development

Adrian holds a range of professional qualifications and remains committed to ongoing learning, a mindset that ensures his clients benefit from up‑to‑date knowledge and evolving best practice. He also contributes to the wider industry through mentoring, volunteering, and committee work, including roles within the Chartered Insurance Institute and the Miindful Wellbeing Committee.

Why he founded AJG Regulatory Solutions

After years of working inside the regulatory system and supporting firms across the sector, Adrian recognised a growing need: practical, accessible, and experience‑led compliance support for insurance brokers and financial services firms.

AJG Regulatory Solutions was created to meet that need

His mission is simple... to help firms navigate regulation with confidence, clarity, and a genuine focus on doing the right thing for their customers.

Looking ahead

As the regulatory landscape continues to evolve, Adrian remains committed to supporting firms with the insight, experience, and integrity that have defined his career. Through AJG Regulatory Solutions, he offers a partnership built on trust, expertise, and a shared commitment to high standards.